Dermatologist recommended formula. Outstanding results even in Cold Water Dermatologically tested, Cold Power Sensitive Pure Clean provides outstanding performance, while being gentle on skin, thanks to reduced potential irritants – no dyes, enzymes or fragrances Cold water washing uses less energy, reduces environmental impact and is gentler to your clothes. Cold Power is the smart choice for your laundry! Choose Cold Power Sensitive Pure Clean Dermatologist recommended formula for outstanding results in Cold Water.